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Clorox Revamps Wipes Packaging

Modern styles correspond with online contest

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By: TOM BRANNA

Editor

With Clorox Disinfecting Wipes new Décor canisters, the days of hiding cleaning products under the sink are over. The new line of wipes, just introduced by Clorox, comes in eight designs that combine form, fashion and function to put cleaning within reach. “When we put the task to the design team, we started by asking why can’t cleaning be easy – and easy on the eye?” said Lisa Partnoy, marketing manager, Clorox Disinfecting Wipes. “The new Décor line reinvents d...

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